Free Project Brief Template for Video Production

Free interactive project brief template for video production. Capture scope, audience, deliverables, references, budget and timeline. Save it directly to a Prolog project.

A project brief is the document the rest of the work hangs off. It captures what the client wants, who it's for, and what done looks like.

This template is the same form Prolog projects use at the Kickoff stage — opinionated toward commercial work, with the fields a producer actually needs to scope a job.

What is inside

• Project overview, primary objective and key message
• Deliverables with format, duration and quantity
• Audience, distribution platforms, visual style and emotional tone
• Reference links and uploaded files
• Budget, timeline, internal-approval needs and usage rights
• Production coverage: what the studio provides vs. what the client supplies
• Primary contact and additional stakeholders

How to use it

1. Sign in and pick a project to fill the brief into.
2. Walk through the five sections in order: overview, deliverables, brand, budget, additional info.
3. Capture references as links wherever possible — they narrow taste faster than adjectives.
4. Set the budget as a fixed amount or a range, plus the hard and soft deadlines.
5. Submit the brief to lock it in and move to the proposal stage.

Frequently asked

Do I need a project to fill in this brief?

Yes. The brief saves directly into a Prolog project so the proposal, treatment, call sheets and delivery can all reference it. You can spin up a new project from the brief page if you don't have one yet.

Can the client fill in the brief instead of me?

Yes. Once attached to a project, the brief is shareable through the project's client portal so the client can complete it themselves.

What if the client's request is too vague to fill in?

Fill in what you know, leave the rest blank, and use the brief as the basis for a discovery call. The structure forces the right questions.